Branding /
Art Direction /
Branding /
Shopify
Shopify
Shopify
Brand Equity Campaign
Brand Equity Campaign
Brand Equity Campaign
Even though Shopify’s been quietly powering hundreds of thousands of businesses for 13 years, there are still so many more people out there who don’t yet know what Shopify is or what they do. We want to make sure everyone who interacts with Shopify understands the company and what Shopify offers. So we gave the brand an update to make sure they have the foundation to do just that.
Even though Shopify’s been quietly powering hundreds of thousands of businesses for 13 years, there are still so many more people out there who don’t yet know what Shopify is or what they do. We want to make sure everyone who interacts with Shopify understands the company and what Shopify offers. So we gave the brand an update to make sure they have the foundation to do just that.
Even though Shopify’s been quietly powering hundreds of thousands of businesses for 13 years, there are still so many more people out there who don’t yet know what Shopify is or what they do. We want to make sure everyone who interacts with Shopify understands the company and what Shopify offers. So we gave the brand an update to make sure they have the foundation to do just that.
Even though Shopify’s been quietly powering hundreds of thousands of businesses for 13 years, there are still so many more people out there who don’t yet know what Shopify is or what they do. We want to make sure everyone who interacts with Shopify understands the company and what Shopify offers. So we gave the brand an update to make sure they have the foundation to do just that.
Even though Shopify’s been quietly powering hundreds of thousands of businesses for 13 years, there are still so many more people out there who don’t yet know what Shopify is or what they do. We want to make sure everyone who interacts with Shopify understands the company and what Shopify offers. So we gave the brand an update to make sure they have the foundation to do just that.
Client
Shopify
Client
Shopify
Client
Shopify
Client Shopify
Client Shopify
Role
Lead Designer
Role
Lead Designer
Role Lead Designer
Role Lead Designer
Agency
R/GA
Agency
R/GA
Agency R/GA
Agency R/GA
Published
2019
Published
20189
Date 2019
Published 2019
Let's make you
Let's make you a
Let's make you
a business
business
a business
How do we help people understand Shopify's purpose? We don’t just come right out and say it. Instead, we express it through a creative brand idea—a visual and verbal system that, when executed consistently, will help build trust with our audiences over time. The brand idea is The Journey. The Journey brings the brand to life through a universal metaphor that every business owner understands on a personal level.
How do we help people understand Shopify's purpose? We don’t just come right out and say it. Instead, we express it through a creative brand idea—a visual and verbal system that, when executed consistently, will help build trust with our audiences over time. The brand idea is The Journey. The Journey brings the brand to life through a universal metaphor that every business owner understands on a personal level.
How do we help people understand Shopify's purpose? We don’t just come right out and say it. Instead, we express it through a creative brand idea—a visual and verbal system that, when executed consistently, will help build trust with our audiences over time. The brand idea is The Journey. The Journey brings the brand to life through a universal metaphor that every business owner understands on a personal level.
How do we help people understand Shopify's purpose? We don’t just come right out and say it. Instead, we express it through a creative brand idea—a visual and verbal system that, when executed consistently, will help build trust with our audiences over time. The brand idea is The Journey. The Journey brings the brand to life through a universal metaphor that every business owner understands on a personal level.
Thanks for checking out. Let's keep in touch! 
Thanks for checking out.
Let's keep in touch!
© 2015–2019 Jongwoo Kim
© 2015–2019 Jongwoo Kim
© 2015–2019 Jongwoo Kim
© 2015–2019 Jongwoo Kim