Social Campaign /
Social Campaign /
Mercedes
Mercedes
The A-Class Bucket list
The A-Class Bucket List
Mercedes-Benz asked us to create a social/digital campaign focused on raising awareness of the A-Class debut in the US and shifting perceptions of the Brand. So, we created 'The A-Class Bucket List.' An A-Class travels across America and invites people to take a ride to cross an item off their bucket list. Fans create a bucket list and share it on Instagram for the chance to be picked up by the A-Class.
Mercedes-Benz asked us to create a social/digital campaign focused on raising awareness of the A-Class debut in the US and shifting perceptions of the Brand. So, we created 'The A-Class Bucket List.' An A-Class travels across America and invites people to take a ride to cross an item off their bucket list. Fans create a bucket list and share it on Instagram for the chance to be picked up by the A-Class.
Mercedes-Benz asked us to create a social/digital campaign focused on raising awareness of the A-Class debut in the US and shifting perceptions of the Brand. So, we created 'The A-Class Bucket List.' An A-Class travels across America and invites people to take a ride to cross an item off their bucket list. Fans create a bucket list and share it on Instagram for the chance to be picked up by the A-Class.
Client
Mercedes-Benz
Client
Mercedes-Benz
Client
Mercedes-Benz
Client Mercedes-Benz
Client Mercedes-Benz
Role
Art Director, Lead Designer
Role Art Director
Role Art Director, Lead Designer
Agency
R/GA
Agency R/GA
Agency R/GA
Published
2018
Date 2018
Published 2018
A-Class
A-Class
Bucket List
Bucket List
Make a list. Cross something off it. You know those adventures you’ve always wanted to go on, but keep putting off? Well, we think it’s about time you crossed something off that list. To get you there, we’ll give you a ride in an all-new 2019 Mercedes-Benz A-Class. It’ll be the perfect companion. And maybe driving a Mercedes-Benz has been something you’ve always wanted to experience too. Now you don’t have to wait.
Make a list. Cross something off it. You know those adventures you’ve always wanted to go on, but keep putting off? Well, we think it’s about time you crossed something off that list. To get you there, we’ll give you a ride in an all-new 2019 Mercedes-Benz A-Class. It’ll be the perfect companion. And maybe driving a Mercedes-Benz has been something you’ve always wanted to experience too. Now you don’t have to wait.
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Thanks for checking out.
Let's keep in touch!
© 2015–2019 Jongwoo Kim
© 2015–2019 Jongwoo Kim
© 2015–2019 Jongwoo Kim
© 2015–2019 Jongwoo Kim